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Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena.  Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client  Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets).  This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.

Google author markup for PRsGoogle’s authorship markup programme  means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.

These days it helps to be a bit 'geeky' if you work in PR, marketing or advertising, which means you need to find your way around technology. You might even find yourself dabbling in a little coding (geek-speak for programming) as highlighted in the audio boo report (see further down) from BBC Radio 4's Today programme.PR agencies need to speak geek

To all PRs - how journalists use social mediaTake a look at this interesting infographic from PR agency Text 100, based on its study of how journalists are using social media.  It reveals they dig through around 2.6 social media channels to research each article and  also  review official  company blogs andl Twitter, LinkedIn and YouTube profiles, among other channels, when looking for company background.