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If you read a newspaper (online or print) or use social media, it’s very likely you’ve come across stories about Katie Hopkins, the reality TV star-turned columnist for The Sun. She’s the one who’s made a name for herself by spouting ultra, un-politicallly correct (and downright inflammatory) views about all manner of issues that are on the current news agenda.

The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. TWhy Google's mobile update is important for B2B tech PRshe change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?

Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena.  Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client  Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets).  This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.