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The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. TWhy Google's mobile update is important for B2B tech PRshe change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?

Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena.  Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client  Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets).  This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.

Google author markup for PRsGoogle’s authorship markup programme  means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.

These days it helps to be a bit 'geeky' if you work in PR, marketing or advertising, which means you need to find your way around technology. You might even find yourself dabbling in a little coding (geek-speak for programming) as highlighted in the audio boo report (see further down) from BBC Radio 4's Today programme.PR agencies need to speak geek