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There's a buzz doing the rounds of  tech journalist and marketing blogs right now about Microsoft's link up with the Sugababes to promote Windows 7 ( see posts from freelance IT journalist Guy Clapperton and Rebecca Thomson of Computer Weekly).  And what about this cheesy video of the...

Anyone who doubts the power wielded by IT industry analysts should take a look at this fascinating post from Beth Pariseau in the Storage Soup blog.  It discusses how Gartner, the 'Mr Big' of analyst houses is being sued for $132 million by email archiver ZL Technologies Inc.  ZL's 'main beef' seems to be that...

[youtube=http://www.youtube.com/watch?v=ZKCdexz5RQ8&feature=player_embedded] This incisive video I spotted on tech journalist Gordon Kelly's blog is hilarious.  If you work in PR and marketing, you've probably already met the self proclaimed social media guru. Enjoy!...

[youtube=http://www.youtube.com/watch?v=9oWWt_L-qeo&NR=1]Viral videos are all the rage in tech PR and marketing.  But this instructional video from Microsoft on how to throw a Windows 7 launch party had me in stitches.  I'm still unsure whether it's actually 'on the level'.  Answers on a postcard please...

For once,  prime minister Gordon Brown seems to have gotten 'one over' on tory leader David Cameron in the PR stakes - specifically when it comes to new media and social networking. Speaking at the party conference, Brown called on Labour to adopt Obama style new media campaign tac tics. He wants to ramp up on online and...

Reading this Econsultancy post about failure in business got me thinking about how we respond to failure in PR. Like most of us, I hate to fail at anything. If a campaign or project doesn't deliver, it hurts in my gut.  And trying to explain why to a client who was...