PRs and marketers create online content for a number of reasons. Increasingly today a primary goal is to drive engagement and conversations, attract traffic and raise awareness through social media. But how much do we in PR agencies or content marketing teams actually think about what motivates social sharing among our audiences when we create content? A new study by creative digital agency Fractl explores this issue.
If you are a digital PR person that has racked up thousands of Twitter followers or Facebook fans while working for an agency, who owns them – you or the agency? And er…even more importantly, does the size of your following immediately ratchet up your moving on salary?
The growth of digital and social media means negative news or a full blown PR crisis has greater reach and can potentially (via search engines) stick around for much longer than it used to. So I was interested to come across a really useful webinar last week in which Microsoft UK marketing manager, Cedric Chambaz, outlined a seven step guide for addressing a social media PR crisis.
Last week I attended the CIPR Social Summer ‘LinkedIn Special’ talk presented by Stephen Waddington of Speed Communications (who I’ve had the pleasure of working with in a past life). Wadds (as he likes to be known) made plenty of great points, but here are three key ‘takeaways’ that got my attention:
Most people I know who are employed in the technology sector use LinkedIn. So it's interesting to see how the site is trying to transform itself to make it easier for users to share their news and information. It's another opportunity for technology marketers to spread the word and hopefully get their content (if it's deemed useful) shared across their LinkedIn network.