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Social sharing through the likes of Facebook and Twitter has helped Brits better understand the issues underpinning the EU referendum vote according to a national survey. Maybe that's not a surprise, but the research also found that some people actually changed how they were going to vote based on information they've seen on social media.

Here's around-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how exseutives can learn to 'evanglise' their company's products and services; how the IT dept acts as a barrier to new technology; and a study of why  the 'sex-sells' maxim may not actually be true.

Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena.  Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client  Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets).  This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.

For a while now Google and Bing have been busily experimenting with various ways of incorporating social media signals into the way they determine which web pages rank highly in searches.  One school of the thought  says that if a page (link) is shared heavily on Twitter, LinkedIn, Facebook etc, it should rank higher. After all people must think it’s of a better quality right? 

Why PR agencies should buddy up with SEOLast month both Google and Bing revealed in an interview that social media activity on sites such as Twitter and Facebook can help specific web content to get listed higher in search engine rankings.  An example being that if a page is shared on Twitter by 'authoritative people' then that can help its performance in organic search results 'to a degree'.