Archive for the ‘Writing’ Category

Why people bother to share content on social media!

The psychology of social sharing more...

So what’s Content Marketing?

A third of marketing budgets will go on content marketing in 2010. So what's that? more...

Why Do PRs Write Rubbish Headlines?

Bus Found On Moon!, Freddie Starr Ate My Hamster, Elton Takes David Up The Aisle….Everyone loves a quirky or cheeky headline.  And everyone just knows they can write them best.  So clients sometimes ask why PRs aren’t more creative with their press release headlines.  Well it’s not just that we’re dull.  I’ve always been told that […] more...