PRs and marketers create online content for a number of reasons. Increasingly today a primary goal is to drive engagement and conversations, attract traffic and raise awareness through social media. But how much do we in PR agencies or content marketing teams actually think about what motivates social sharing among our audiences when we create content? A new study by creative digital agency Fractl explores this issue.
Is your PR agency getting a bit irritating? Are they starting to get on your nerves? Well good for you…cause you might just have got yourself a really good PR agency. The truth is a good agency won’t be worried (too much) about pushing you and your team team a bit harder to support them, or being a little annoying… if it means getting better PR results for you. So here are five legitimate ways that a PR agency should be annoying you….
I was looking at a really interesting study by US firm Junta24 which reveals that marketers are increasing spend on content marketing for the third straight year. Apparently around a third of marketing budgets are going towards it.