As a PR it's in your interest to help your clients be visible online - and Google obviously plays a big role in that. To that end, here's a great video in which Matt Cutts tells us how Google really works. Sit back and enjoy...
Do you listen to podcasts? Apparently 58 million people around the world do. And according to the speakers at the LDNpod event I attended last week, podcasting is a growing trend and a tactic that PR agencies can use to reach new audiences.
Most people I know who are employed in the technology sector use LinkedIn. So it's interesting to see how the site is trying to transform itself to make it easier for users to share their news and information. It's another opportunity for technology marketers to spread the word and hopefully get their content (if it's deemed useful) shared across their LinkedIn network.
I was looking at a really interesting study by US firm Junta24 which reveals that marketers are increasing spend on content marketing for the third straight year. Apparently around a third of marketing budgets are going towards it.
I keep seeing articles and blogs discussing the imminent demise of the press release. Some PRs are saying that the rise of social media means both journalists and the public will be getting most of their information from blogs and social networks - so there's really no need for press releases....or so the story goes.