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Are PR agencies too shy to ask for links?

PR and SEO are getting closer together, with many SEO pros using PR techniques to support organic search campaigns. This is especially true in linkbuilding - where getting a link back to your web page from prominent online publications and blogs can greatly help SEO.

If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours? That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation.

Most people I know who are employed in the technology sector use LinkedIn.  So it's interesting to see how the site is trying to transform itself to make it easier for users to share their news and information.  It's another opportunity for technology marketers to spread the word and hopefully get their content (if it's deemed useful) shared across their LinkedIn network.

How would great moments in recent history, such as England's 1966 World Cup win, have been covered if they'd been written up in the style of today's technology PR press releases. What a bizarre idea.  But this is just the notion that Martin Veitch, managing editor of technology news site, CIO UK, has 'kicked around' in his very funny blog post