PR and SEO are getting closer together, with many SEO pros using PR techniques to support organic search campaigns. This is especially true in linkbuilding - where getting a link back to your web page from prominent online publications and blogs can greatly help SEO.
If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests. But a recent post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc).
While I agree that press rele
Last month both Google and Bing revealed in an interview that social media activity on sites such as Twitter and Facebook can help specific web content to get listed higher in search engine rankings. An example being that if a page is shared on Twitter by 'authoritative people' then that can help its performance in organic search results 'to a degree'.
Many PR agency clients want to use PR to help get specific pages from their web sites found on the search engines. Part of this is about generating backlinks links to their sites from relevant online publications, blogs and social networking sites. I've been searching for a good...