Archive for the ‘PR failure’ Category
Ten tips to help flush your tech PR career down the pan
For those seeking a PR career nose dive... more...
Avoiding tech press release own goals!
Tech press releases can sometimes have an odd style that is used 'by almost nobody' in the real world more...
Do the Sugababes love Windows 7?
There’s a buzz doing the rounds of tech journalist and marketing blogs right now about Microsoft’s link up with the Sugababes to promote Windows 7 ( see posts from freelance IT journalist Guy Clapperton and Rebecca Thomson of Computer Weekly). And what about this cheesy video of the girls announcing how much they love Windows 7. The current thrust [...] more...
In defence of failure!
Reading this Econsultancy post about failure in business got me thinking about how we respond to failure in PR. Like most of us, I hate to fail at anything. If a campaign or project doesn’t deliver, it hurts in my gut. And trying to explain why to a client who was expecting big results that didn’t quite come through is [...] more...
