Marketing technology

Facebook and Twitter were awash with shares, Likes, tweets and RTs about the UK’s EU referendum in the run up to the vote.   In fact there were nearly 6 million social interactions with the official social pages for the Vote Leave and Britain Stronger in Europe campaigns in the 30 days prior to the big day.  So was all this social sharing and interaction useful? Did it inform people’s understanding? Or just add to everyone’s confusion?

Social sharing through the likes of Facebook and Twitter has helped Brits better understand the issues underpinning the EU referendum vote according to a national survey. Maybe that's not a surprise, but the research also found that some people actually changed how they were going to vote based on information they've seen on social media.

This week I stumbled upon an interesting study that delves into how marketers go about buying technology for their businesses.  While a lot of what’s in there is stuff you might expect, there were a few things that definitely caused me to raise my eyebrows.