Archive for the ‘Headlines’ Category

Andrea Leadsom – you cannot be serious!

Tory leadership contender's five rookie PR mistakes more...

Your PR client has something to say about a big news story – will editors be interested?

Whenever there’s a big tech news story such as Google’s rebranding to Alphabet earlier this week, industry journalists are inundated with PRs offering comment from their clients in the hope they’ll get quoted in articles. When is it a good idea for PRs to try this approach? And when should you give it a miss? more...

PR, tech and marketing ‘picks’ of the week

Here’s around-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how exseutives can learn to ‘evanglise’ their company’s products and services; how the IT dept acts as a barrier to new technology; and a study of why  the ‘sex-sells’ maxim may not actually be true. more...