Archive for the ‘Headlines’ Category
Why Do PRs Write Rubbish Headlines?
Bus Found On Moon!, Freddie Starr Ate My Hamster, Elton Takes David Up The Aisle….Everyone loves a quirky or cheeky headline. And everyone just knows they can write them best. So clients sometimes ask why PRs aren’t more creative with their press release headlines. Well it’s not just that we’re dull. I’ve always been told that [...] more...
