Headlines

As a PR agency professiWhat football an teach PR peopleonal and a football fan, I’m always interested in the PR tactics of the big Premier League footie teams. So I was reflecting today on how Arsenal’s Arsene Wenger and the club’s PR team deliberately delayed the announcement of a long term striker injury this week in order to protect their negotiating position as they sought to bring in a replacement during the summer transfer window.

Whenever there’s a big tech news story such as Google’s rebranding to Alphabet earlier this week, industry journalists are inundated with PRs offering comment from their clients in the hope they’ll get quoted in articles. When is it a good idea for PRs to try this approach? And when should you give it a miss?

Here's around-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how exseutives can learn to 'evanglise' their company's products and services; how the IT dept acts as a barrier to new technology; and a study of why  the 'sex-sells' maxim may not actually be true.

If you read a newspaper (online or print) or use social media, it’s very likely you’ve come across stories about Katie Hopkins, the reality TV star-turned columnist for The Sun. She’s the one who’s made a name for herself by spouting ultra, un-politicallly correct (and downright inflammatory) views about all manner of issues that are on the current news agenda.