18 Aug 3 reasons why ‘paying for it’ is no longer shunned in B2B PR
Posted at 10:41h
in B2B marketing, Content marketing, Media Relations, Online PR, PR, SEO, SEO PR, Social Media
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In the old days most PRs lived by the saying “good advertising is what you pay for, while good PR is what you pray for”. Rightly or wrongly, we believed target audiences paid more attention to the ‘free’ company mentions that PR generates within editorial sections of the media than the paid adverts in the same titles.