Archive for the ‘Analyst Relations’ Category

Research suggests Tech PRs play a role in IT buying decisions – who knew?

Content touched by PRs can be useful! more...

Gartner sued over Magic Q dispute

Anyone who doubts the power wielded by IT industry analysts should take a look at this fascinating post from Beth Pariseau in the Storage Soup blog.  It discusses how Gartner, the ‘Mr Big’ of analyst houses is being sued for $132 million by email archiver ZL Technologies Inc.  ZL’s ‘main beef’ seems to be that it was wrongly rated on Gartner’s magic quadrant ranking of […] more...