Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by managing digital advertising across the world’s leading mobile and desktop publishers – including Facebook, Google, Bing, Amazon and Pinterest
The company asked CloudNine PR to create a piece of content that would help drive awareness, interest and interactions around Kenshoo E-Commerce, a new offering that lets brands use the Kenshoo platform to manage product focused ads on Amazon alongside their search and social advertising..
The main objective was to develop content to support the official launch of Kenshoo E-Commerce at Dmexco, the major European conference for the digital advertising and publishing industry.
Our approach was to work with Kenshoo to commission a survey of 3,100 consumers (in the USA, Germany, UK and France) which identified consumer attitudes to Amazon and revealed its influence on their purchasing decisions. The findings were turned into a report ‘Amazon: The Big E-Commerce Marketing Opportunity for Brands’ that describes the power of Amazon and its potential as a destination for product advertising.
The report became the centre-piece for Kenshoo’s E-Commerce marketing activity – both at the Dmexco Expo and in the weeks and months that followed.
“CloudNine PR worked with us to create a compelling piece of content that successfully satisfied a wide variety of marketing requirements to support an important new launch for us – from generating high profile media coverage and attracting online traffic and downloads, to driving communications with prospects, whether that was via webinars, face to face events, email or telephone.”
Michelle Urwin, EMEA Marketing Manager, Kenshoo