Why would people follow your B2B technology brand on Twitter?
As a technology PR person I’ve inevitably been involved in discussions with clients about whether they should consider using the micro-blogging site Twitter to support their PR and marketing. And to be honest many of them are still quite sceptical. more...
Attractive (blonde) pics sell papers
It’s sad, but true. Pictures of pretty blonde girls sell newspapers. Or at least that’s what the UK papers themselves seemed to believe in a big way yesterday. more...
Is social media too American for British B2B tech buyers?
Is tech B2B social media marketing too American for us Brits? That’s one of the ideas put forward by Forrester analyst Peter O’Neill in his report ‘B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe’. more...
Does your PR agency really do SEO?
If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours? That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation. more...
Top ten most over-used tech PR stories
There’s nothing new under the sun. And I think that’s broadly true for tech PR. If you’ve been in any way connected to the business over a period of years, you’ll have seen many of the same or very similar PR story angles re-hashed time after time. Just to make the point, I’ve put together a list of some of my favourites below more...
