Five reasons to use PR wires to blow your trumpet
If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests. But a recent post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc). While I agree that press rele more...
How are UK national newspaper sites doing with social media?
Most newspaper sites have now embraced social sharing; with-share buttons on their pages, journalists building up large followings etc. But just how successful are UK news sites doing socially? more...
5 ways your PR agency should be annoying you
Is your PR agency getting a bit irritating? Are they starting to get on your nerves? Well good for you…cause you might just have got yourself a really good PR agency. The truth is a good agency won’t be worried (too much) about pushing you and your team team a bit harder to support them, or being a little annoying… if it means getting better PR results for you. So here are five legitimate ways that a PR agency should be annoying you…. more...
Er..maybe social shares and RTs shouldn’t impact search after all
For a while now Google and Bing have been busily experimenting with various ways of incorporating social media signals into the way they determine which web pages rank highly in searches. One school of the thought says that if a page (link) is shared heavily on Twitter, LinkedIn, Facebook etc, it should rank higher. After all people must think it’s of a better quality right? more...
Should digital PRs get paid more if they have more Twitter followers?
If you are a digital PR person that has racked up thousands of Twitter followers or Facebook fans while working for an agency, who owns them – you or the agency? And er…even more importantly, does the size of your following immediately ratchet up your moving on salary? more...
