Analyst relations is so important in tech marketing because technology customers continue to use industry analysts as sources for independent advice on buying decisions, whether it’s the big analyst houses or specialist niche players. And today analysts are widely quoted in the media, as well as promoting their views via their own or industry blogs, forums and social networks.
We work with you to build an analyst relations target list, taking responsibility for generating briefing opportunities and ensuring analysts are kept updated on your business.
- Analyst relations tours
- Regular briefings
- Briefing materials and research
- Fielding incoming queries
- Road-testing messaging and analyst relations presentations