If you work in or around the tech sector and want what’s best for the industry, then you should be voting to “stay” in the forthcoming EU referendum. At least that’s the line that bosses from many technology companies seem to be taking.
This week I stumbled upon an interesting study that delves into how marketers go about buying technology for their businesses. While a lot of what’s in there is stuff you might expect, there were a few things that definitely caused me to raise my eyebrows.
Content developed or touched by technology PRs often has a role in influencing B2B IT buying decisions according to a study by IDG. That’s encouraging given that plenty of commentators have been disparaging about the future of PR.
It seems both Google and George Osborne have a soft spot for struggling regional media. So could the Chancellor have used this to the UK’s advantage when agreeing his much criticised 'mates rates’ tax deal with the search giant?
I chuckled when I saw that at least three British politicians took a pounding in the media recently for trying to cash in on the current buzz surrounding Leicester City FC’s shock Premier League title win. The message is clear: if you’re a high profile brand (whether an MP, business chief or company) stay away from football and topics that people feel passionately about, unless you can be 100% authentic.
The share of worldwide corporate IT spending coming from business units outside of IT will reach 47% in 2019 according to research firm, IDC. How will this affect specialist technology PR agencies and the work they do?