Archive for August, 2015

PR, tech and marketing ‘picks’ of the week

Round up of PR, tech and marketing articles more...

Your PR client has something to say about a big news story – will editors be interested?

Whenever there’s a big tech news story such as Google’s rebranding to Alphabet earlier this week, industry journalists are inundated with PRs offering comment from their clients in the hope they’ll get quoted in articles. When is it a good idea for PRs to try this approach? And when should you give it a miss? more...

Are tech suppliers driving growth in marketing media?

It feels as though there are increasing numbers of media titles targeting marketers right now. And I’m wondering if the extra buzz in the sector  is connected to marketers spending more on technology than ever before –meaning publishers can make money selling advertising to marketing tech suppliers. more...

PR, tech and marketing ‘picks’ of the week

Tech, PR and marketing stories we've seen. more...