January 2013

Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena.  Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client  Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets).  This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.