Do you listen to podcasts? Apparently 58 million people around the world do. And according to the speakers at the LDNpod event I attended last week, podcasting is a growing trend and a tactic that PR agencies can use to reach new audiences.
Today it's fast becoming the rule that PR agencies should never bother journalists by phone. But is it really possible to handle all your communications with editors purely through email and Twitter? I'm not so sure.