talking point in media and PR circles is the news that The Times and Sunday Times will start charging for online content from June. And there are further hints from ‘Murdoch Towers’ that they’ll start wanting paid subscriptions for other newspaper sites over time. With newspapers generally in decline it’s a bold move (as everyone keeps saying). But will it work? Especially when other papers such as The Guardian seem to be using the opposite strategy – keep your content free and spread it far and wide so you can rake in the advertising.