Archive for November, 2009

Do the Sugababes love Windows 7?

There’s a buzz doing the rounds of  tech journalist and marketing blogs right now about Microsoft’s link up with the Sugababes to promote Windows 7 ( see posts from freelance IT journalist Guy Clapperton and Rebecca Thomson of Computer Weekly).  And what about this cheesy video of the girls announcing how much they love Windows 7. The current thrust […] more...

BBC to tweak headlines for the benefits of search

The news last week that even the mighty BBC News web site is starting to optimise its headlines so that its stories can be more easily found on Google and the other search engines is an indication of the immense power of search today.   I expect that pretty soon it will be a surprise to find any sites that aren’t bowing […] more...