Anyone who doubts the power wielded by IT industry analysts should take a look at this fascinating post from Beth Pariseau in the Storage Soup blog. It discusses how Gartner, the 'Mr Big' of analyst houses is being sued for $132 million by email archiver ZL Technologies Inc. ZL's 'main beef' seems to be that...
If you've got effective PR people that are churning out good content such as news releases, case studies, articles and white papers, make sure you squeeze maximum value from it. Here's a list of things you could be doing with PR content (aside from sending it...
[youtube=http://www.youtube.com/watch?v=ZKCdexz5RQ8&feature=player_embedded] This incisive video I spotted on tech journalist Gordon Kelly's blog is hilarious. If you work in PR and marketing, you've probably already met the self proclaimed social media guru. Enjoy!...