Archive for September, 2009

Learn to Party the Microsoft way….

[youtube=http://www.youtube.com/watch?v=9oWWt_L-qeo&NR=1]Viral videos are all the rage in tech PR and marketing.  But this instructional video from Microsoft on how to throw a Windows 7 launch party had me in stitches.  I’m still unsure whether it’s actually ‘on the level’.  Answers on a postcard please…. more...

Brown beats Cameron in New Media 'spin'

For once,  prime minister Gordon Brown seems to have gotten ‘one over’ on tory leader David Cameron in the PR stakes – specifically when it comes to new media and social networking. Speaking at the party conference, Brown called on Labour to adopt Obama style new media campaign tac tics. He wants to ramp up on online and web 2.0 marketing saying:  “We have to use e-mail, […] more...

Why Do PRs Write Rubbish Headlines?

Bus Found On Moon!, Freddie Starr Ate My Hamster, Elton Takes David Up The Aisle….Everyone loves a quirky or cheeky headline.  And everyone just knows they can write them best.  So clients sometimes ask why PRs aren’t more creative with their press release headlines.  Well it’s not just that we’re dull.  I’ve always been told that […] more...

In defence of failure!

Reading this Econsultancy post about failure in business got me thinking about how we respond to failure in PR. Like most of us, I hate to fail at anything. If a campaign or project doesn’t deliver, it hurts in my gut.  And trying to explain why to a client who was expecting big results that didn’t quite come through is […] more...